Phones are everywhere at concerts, so instead of seeing them as a distraction, we turned them into part of the performance. We built an AR system that extended the artist’s creative vision beyond the stage, giving fans unique, real-time interactive experiences.

Rather than one-off AR moments, we developed a dynamic AR lens that reacted live to Kygo’s music. Fans could jump in and out seamlessly, always discovering something new. An AR DJ triggered effects in sync with the visuals, lighting, and beat, amplifying every drop.

The result? A fully immersive 360° world that elevated the concert, making every video captured more unique and shareable than a standard phone recording.