R/GA enlisted our expertise to amplify the latest Moncler collection, transforming it into an immersive digital experience. The goal was to highlight both the collection's innovative products and the unique sculptures crafted specifically for the campaign—all within a tight six-week timeline.

We developed an immersive platform on moncler.com, inviting users to embark on a digital journey mirroring the collection's summit-to-city inspiration. This virtual experience not only unveiled exclusive products and intricate design details but also captured the essence of the bustling metropolis featured in The Art of Genius exhibition during London Fashion Week.

The platform seamlessly integrated an NFT of the Moncler x adidas Originals NMD boot, bringing the silhouette to life in the digital world. This fusion of fashion and technology created an engaging, future-forward brand experience that redefined how audiences interact with Moncler’s collections.